Lead Generation 2.4
My notes from Lead Generation 2.4 at Pubcon.
– What is the most important part of a lead? A LEAD.
– Not all leads are created equal: Source, Segment.
– Some of the best lead gen campaigns are simple; email and phone campaigns.
– Where can I get in front of large traffic sources?
– Facebook Exchange: Allows an advertiser to bring 1st and 3rd cookie data to Facebook so you can find your consumers. Re-targeting to get in-front of your consumers because a lead is on Facebook about an hour after leaving your site. perfect audience an article on techcrunch on it for scale.
-
Becareful not to spam the people you are trying to target
The more time I spend moderating blogs, checking emails the more I reflect on: what drives people to try and spam their target
-
Top Level Domains to Increase Online Sales
Being nearly 2016, It may be hard to believe that all the good domains haven’t been purchased and being held by domain hoarders,
About The Author
Toby
Toby graduated from the University of Washington and likes to blog about marketing ideas, stuff he is doing, and sometimes writes gibberish on his personal blog. You can follow him on Twitter, Facebook, and Google +.